Email Marketing Specialist

Department: Marketing
Reporting to: Marketing Manager / Digital Marketing Lead

Job Purpose

The Email Marketing Specialist is responsible for developing, implementing, and optimizing email marketing campaigns to drive engagement, conversions, and brand awareness. This role requires a blend of creativity, technical expertise, and data analysis to ensure campaigns meet business objectives and KPIs.

Key Responsibilities:

• Design, develop, and implement email marketing campaigns from conception through to execution.
• Create email templates, including promotional, transactional, and lifecycle emails.
• Segment email lists based on behavior, demographics, and other factors to improve targeting.
• A/B test subject lines, content, and call-to-action buttons to optimize campaign performance.
• Analyze email campaign performance and provide insights and recommendations for improvements.
• Monitor and maintain email marketing metrics such as open rates, click-through rates, and conversion rates.
• Ensure compliance with email regulations such as GDPR and CAN-SPAM.
• Integrate email campaigns with other marketing efforts (e.g., social media, content marketing).
• Work closely with the design team to ensure email content is visually appealing and aligned with the brand.
• Stay updated on email marketing best practices, trends, and tools to ensure effective strategies.
• Coordinate with other marketing teams to ensure the accuracy of messaging and the alignment of email campaigns with broader marketing goals.

Requirements:

• Proven experience as an Email Marketing Specialist or similar role.
• Proficient with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.
• Knowledge of HTML/CSS for email template design.
• Experience with analytics tools (Google Analytics, email platform reporting) to track campaign performance.
• Strong written communication skills with attention to detail.
• A creative and innovative mindset is needed to develop engaging email content.
• Strong analytical skills to interpret email campaign data and derive actionable insights.
• Ability to manage multiple projects with tight deadlines.
• Be well-versed with AI-powered tools for data mining, scraping, and building high-quality contact funnels.
• Possesses deep knowledge of email marketing within the IT industry, especially for ERP and HRMS products.
• Be capable of strategy execution, analytics tracking, and campaign optimization to generate real business leads.

Preferred Skills:

• Knowledge of CRM tools and their integration with email marketing.
• Experience with dynamic content and personalization strategies.
• Basic graphic design skills (using tools like Adobe Photoshop or Canva).
• Understanding of SEO and how it applies to email marketing.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred).

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